Client: Odettes Eatery is a daytime restaurant in the heart of Auckland, serving contemporary, Mediterranean-inspired cuisine. The space is casual yet effortlessly elegant — a favourite among creative professionals, stylish brunchers, and loyal regulars.

 

Challenge: Create a welcome email that resonates with a diverse, experience-driven audience of style-savvy urbanites. The tone needed to reflect the dining experience they seek: thoughtful, curated, and quietly chic, with zero tolerance for fluff.

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Solution: I crafted copy that mirrors Odettes’ blend of understated elegance, comfort, and effortless cool, while highlighting the restaurant’s signature consistency and timely service. The email was intentionally short and warm, offering a sense of insider access and authentic connection, just like the experience of being remembered by name at your favourite spot.

 

Design and automation: Copywriting is my expertise, but like many small businesses, this client also needed help with design and automation. I took it on. While the layout isn’t agency-polished (and I know the difference!), it did the job. This email had an open rate of 43.6%.