Client: ABC Toys is a website that sells educational toys for babies and children. 

​

Challenge: Increase the visitor rate to the website by communicating with parents who want to ensure their children develop their minds as best as possible while keeping it fun and engaging. 

Solution: I collaborated with designer Jaque Carvalho to create a banner ad sequence that speaks directly to the parents’ desire for their children to be smart and successful and their need to feel and be seen as good parents.